TOYS“R”US® OFFERS CUSTOMERS MORE WAYS TO PAY OVER TIME THIS HOLIDAY SEASON WITH EXPANDED LAYAWAY AND FLEXIBLE PAYMENT OPTIONS IN-STORE AND ONLINE

All Playthings Now Eligible for Layaway in Most Toys“R”Us Locations Nationwide, Company Continues to Offer Layaway on ‘Big Gifts’ and More in Remaining Toys“R”Us and All Babies“R”Us® Stores; New Digital Catalog Showcases Special Bill Me Later® Deferred Payment Plans for Online Purchases and Offers Savings on Swing Sets, Ride-Ons, Dollhouses, Train Tables and More


WAYNE, NJ (October 4, 2011) –  Toys“R”Us® will offer its customers even more convenient, flexible payment options this holiday season, whether they prefer to shop in-store or online to purchase this year’s must-have toys. Layaway, available in Toys“R”Us and Babies“R”Us® stores nationwide, and special limited-time Bill Me Later® offers, available online at Toysrus.com and Babiesrus.com, offer customers the ability to make a series of smaller payments over time as an alternative to incurring fees associated with credit card purchases.

Toys“R”Us introduced layaway in its stores in 2009 for “big gift” items such as bikes, swing sets, dollhouses, play kitchens and more, and since that time has added new categories, like video game hardware and tablet computers, to the assortment of products eligible for this pay-over-time option. Beginning Saturday, October 15, Toys“R”Us will offer layaway on all playthings* in 450 of its approximately 600 Toys“R”Us stores nationwide**. Now, whether parents and gift-givers are looking to delight kids with a specific Barbie® or LEGO® set, or a Power Wheels vehicle or dollhouse, they can take advantage of layaway to put special gifts under the tree this Christmas.

“We know that consumers will continue to look for ways to stretch their dollars this holiday season, but they still want to make sure they have that special Christmas gift for the children in their lives,” said Neil Friedman, President, Toys“R”Us, U.S.  “Since we first introduced layaway in our stores two years ago, thousands of customers have taken advantage of the program for both its flexible payment terms and its ability to help them hide those ‘big gifts’ until Christmas morning. By expanding layaway to all toys in most of our Toys“R”Us locations, parents can reserve any of the year’s hottest toys early in the season when selection is at its best, make a series of small payments over the next few months and have peace of mind knowing that they’re ready for the holidays.”

The in-store layaway option gives customers 90 days to pay for their item(s).  A 20% down payment is required and there is a $5 service fee for layaway. Payments may be made at the store where the order was placed at any time in the form of cash, check, credit card, debit card or gift card, but 50% of the total price of the order must be paid within 45 days and total price of the order must be paid within 90 days. In order to guarantee that items are made available by Christmas, all layaway orders for toys must be paid in full by December 4. In the event an order is cancelled, there is a $10 charge, however, there are some state-specific exceptions regarding this fee. 

Bill Me Later Gives Online Shoppers Flexible Payment Plans and Savings Opportunities

Customers who prefer to shop online can take advantage of a limited-time Bill Me Later offer to make flexible payments over time as an alternative to the in-store layaway program. Through Saturday, October 22, eligible customers can enjoy no payments plus no interest if paid in full in six months for purchases over $100 or no payments plus no interest if paid in full in 12 months for purchases over $500. In addition, new Bill Me Later customers can save $20 on purchases of $100 or more.***

Toys“R”Us Introduces Online Catalog Dedicated to Layaway and Bill Me Later Payment Options

This year, Toys“R”Us has introduced its first online catalog highlighting many of the “big gifts” that can be put on layaway in all stores nationwide, or purchased online using the convenient Bill Me Later payment option.

Showcasing more than 30 items from swing sets to dollhouses, the online catalog includes $900 worth of savings on the big gifts that are sure to bring big smiles on Christmas morning, including ride-on vehicles, play kitchens, train tables and more.The special savings included as part of this online catalog are available at Toys“R”Us® stores and online at Toysrus.com now through Saturday, October 22, and represent only a sample of the savings on products available for layaway in all Toys“R”Us stores nationwide. 

Whether customers prefer to shop in one of the more than 870 “R”Us® stores nationwide or from the convenience of home on Toysrus.com or Babiesrus.com, layaway and Bill Me Later offer flexible payment options for customers looking to stretch their dollars this holiday season. 

*Some exclusions apply.  See store for details.
**Toys“R”Us Express and Outlet stores do not participate in the company’s layaway program.
***Bill Me Later is subject to credit approval as determined by the lender, WebBank, Salt Lake City, Utah and is available to US customers who are of legal age in their state of residence. You must pay with Bill Me Later® to get the offer. $20 credit valid on order of $100 or more for first time Bill Me Later® customers only and will appear on your Bill Me Later statement in 1-2 billing cycles. Limit one per customer. Click here to view important disclosures about payment amounts and terms. Offer expires at 11:59PM EST on October 22, 2011.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 875 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 520 international stores and over 200 licensed stores in 34 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.

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Media Contacts:
Katie Reczek
973-617-4381
Katie.Reczek@toysrus.com

Jennifer Albano
973-617-5632
Jennifer.Albano@toysrus.com