2011 general Press Releases

Date

Title

January 11, 2011 TOYS“R”US, INC. RAISES $3.6 MILLION DURING ITS SEVENTH ANNUAL TOYS FOR TOTS CAMPAIGN
January 26, 2011 TOYS“R”US, INC. URGES PARENTS AND CAREGIVERS TO HELP REMOVE UNSAFE ITEMS FROM THE MARKETPLACE DURING COMPANY’S LATEST ‘GREAT TRADE-IN’ EVENT
February 10, 2011 TOYS“R”US® AND DISNEY CREATE NEW COLLECTION OF INNOVATIVE WOOD TOYS BASED ON DISNEY-PIXAR CARS
February 22, 2011 TOYS“R”US®, U.S. LAUNCHES “BE A HERO FOR AUTISM” FUNDRAISING CAMPAIGN TO BENEFIT AUTISM SPEAKS
March 1, 2011 TOYS“R”US CHILDREN’S FUND ANNOUNCES PLAN TO GRANT UP TO $1 MILLION TO NEW JERSEY NONPROFIT ORGANIZATIONS DEDICATED TO KEEPING KIDS SAFE AND HELPING THEM IN TIMES OF NEED
March 17, 2011 TOYS“R”US CHILDREN’S FUND DONATES $500,000 TO SAVE THE CHILDREN TO SUPPORT RELIEF AND RECOVERY EFFORTS IN JAPAN
March 25, 2011 TOYS“R”US CHILDREN’S FUND INCREASES DONATION TO SAVE THE CHILDREN TO A TOTAL OF $1 MILLION FOR CRISIS RELIEF IN JAPAN
April 4, 2011 TOYS“R”US, INC. NAMES NEIL FRIEDMAN PRESIDENT OF U.S. BUSINESS
April 20, 2011 TOYS“R”US, INC. ANNOUNCES PLANS TO OPEN NEW E-COMMERCE DISTRIBUTION CENTER NEAR RENO, NEVADA TO SUPPORT THE COMPANY’S EXPANDING ONLINE BUSINESS
May 2, 2011 TOYS“R”US CHILDREN’S FUND DONATES $200,000 TO SAVE THE CHILDREN TO SUPPORT RECOVERY EFFORTS FOLLOWING STORMS AND TORNADOS IN THE SOUTHEAST
May 11, 2011 TOYS“R”US, INC. ANNOUNCES PLANS TO INSTALL NORTH AMERICA’S LARGEST ROOFTOP SOLAR POWER SYSTEM AT DISTRIBUTION CENTER IN NEW JERSEY
May 17, 2011 TOYS“R”US® RAISES MORE THAN $3 MILLION ACROSS NORTH AMERICA TO SUPPORT AUTISM SPEAKS DURING “BE A HERO FOR AUTISM” CAMPAIGN
May 20, 2011 CARRIE UNDERWOOD AND MARTIN SHORT LEND SUPPORT TO HELP RAISE $5 MILLION AT 2011 TOYS“R”US CHILDREN’S FUND GALA
May 25, 2011 TOYS“R”US® STORES ACROSS THE GLOBE REV UP TO CELEBRATE DISNEY/PIXAR’S BIG-SCREEN ADVENTURE CARS 2
June 1, 2011 TOYS“R”US, INC. JOINS ALEX’S LEMONADE STAND FOUNDATION IN THE FIGHT AGAINST CHILDHOOD CANCER
June 28, 2011 TOYS“R”US, INC. APPLAUDS NATION’S TOUGH NEW CRIB SAFETY STANDARDS
July 21, 2011 FAO SCHWARZ® CELEBRATES STAR TURN IN THE SMURFS’ FIRST LIVE ACTION ADVENTURE
August 11, 2011 PETSMART® LAUNCHING TOYS"R"US PETS™ BRANDED DOG TOY LINE IN 2012
August 11, 2011 TOYS“R”US, INC. POWERS UP NORTH AMERICA’S LARGEST ROOFTOP SOLAR INSTALLATION AT DISTRIBUTION CENTER IN NEW JERSEY
August 16, 2011 TOYS“R”US, INC. RAISES MORE THAN $1.5 MILLION DURING ITS FUNDRAISING CAMPAIGN BENEFITING ALEX’S LEMONADE STAND FOUNDATION
August 23, 2011 TOYS“R”US, INC. TO OPEN 21 NEW LOCATIONS WITH TOYS“R”US® AND BABIES“R”US® UNDER ONE ROOF THIS YEAR, BRINGING ONE-STOP SHOPPING DESTINATIONS TO CUSTOMERS NATIONWIDE
August 24, 2011 TOYS“R”US, INC. HELPS PARENTS KEEP KIDS SAFE WITH ‘GREAT TRADE-IN’ EVENT, FOLLOWING SUCCESSFUL REMOVAL OF NEARLY HALF A MILLION POTENTIALLY UNSAFE BABY GEAR ITEMS SINCE PROGRAM BEGAN IN 2009
August 25, 2011 EVA LONGORIA LENDS SUPPORT TO 2011 TOYS“R”US TOY GUIDE FOR DIFFERENTLY ABLED KIDS®, NOW AVAILABLE IN TOYS“R”US® AND BABIES“R”US® STORES AND ONLINE
September 1, 2011 CALLING ALL MINI MONSTERS, SUPER HEROES AND PRETTY PRINCESSES! TOYS“R”US® OFFERS NEW AND CLASSIC HALLOWEEN FASHIONS FOR KIDS
September 1, 2011 TOYS“R”US CHILDREN’S FUND DONATES $200,000 TO THE AMERICAN RED CROSS TO SUPPORT RELIEF EFFORTS FOLLOWING HURRICANE IRENE
September 8, 2011 TOYS“R”US AND BABIES“R”US CUSTOMERS CAN ORDER FROM ANYWHERE AND PICK UP ANYWHERE WITH ENHANCED OMNICHANNEL OFFERINGS MAKING SHOPPING EVEN MORE CONVENIENT
September 14, 2011 TOYS“R”US, INC. RAISES THE CURTAIN ON THE 2011 HOLIDAY SHOPPING SEASON
September 19, 2011 TOYS“R”US, INC. CELEBRATES COMPLETION OF NEW E-COMMERCE DISTRIBUTION CENTER IN NEVADA TO SUPPORT ITS ENHANCED OMNICHANNEL STRATEGY
September 20, 2011 TOYS“R”US® ANNOUNCES 2011 HOLIDAY HOT TOY LIST
September 22, 2011 TOYS“R”US® TO HIRE MORE THAN 40,000 EMPLOYEES TO STAFF ITS STORES AND DISTRIBUTION CENTERS THIS HOLIDAY SEASON
September 27, 2011 PAIRING LEARNING WITH INNOVATION, TOYS“R”US® REINTRODUCES IMAGINARIUM® TO CUSTOMERS NATIONWIDE WITH NEW LOOK AND EXPANDED ASSORTMENT
October 4, 2011 TOYS“R”US® OFFERS CUSTOMERS MORE WAYS TO PAY OVER TIME THIS HOLIDAY SEASON WITH EXPANDED LAYAWAY AND FLEXIBLE PAYMENT OPTIONS IN-STORE AND ONLINE
October 5, 2011 TOYS“R”US® ANNOUNCES 2011 HOLIDAY TOY TRENDS
October 12, 2011 TOYS“R”US® ENABLES WISH LIST CREATORS TO SHARE THE POWER OF A WISH® THIS CHRISTMAS
October 18, 2011 TOYS“R”US® PARTNERS WITH THE MARINE TOYS FOR TOTS FOUNDATION TO BRING TOYS – AND SMILES – TO THE MILLIONS OF CHILDREN IN NEED ACROSS THE COUNTRY THIS HOLIDAY SEASON
October 25, 2011 TOYS“R”US CHILDREN’S FUND AWARDS $1 MILLION TO NONPROFIT ORGANIZATIONS IN NEW JERSEY
October 25, 2011 TOYS“R”US® TO OFFER ITS MORE THAN 24 MILLION LOYALTY PROGRAM MEMBERS, AND NEW PARTICIPANTS, ITS BIGGEST REWARDS EVER WITH 10 PERCENT BACK ON HOLIDAY PURCHASES
October 26, 2011 TOYS“R”US, INC. EXPANDS PRESENCE IN EUROPE WITH MARKET ENTRY INTO POLAND
October 26, 2011 HOLIDAY CHEER OFFICIALLY ARRIVES AS THE GREAT BIG TOYS“R”US BOOK LANDS IN NEWSPAPERS AND MAILBOXES NATIONWIDE FILLED WITH 80 PAGES OF DEALS, EXCLUSIVE TOYS AND NEARLY $8,000 IN SAVINGS
October 28, 2011 TOYS“R”US® INTRODUCES 2011 HOLIDAY BROADCAST CAMPAIGN
November 1, 2011 TOYS“R”US, INC. ACQUIRES MAJORITY STAKE IN EXISTING RETAIL BUSINESS OPERATIONS THROUGHOUT SOUTHEAST ASIA AND GREATER CHINA
November 1, 2011 TOYS“R”US CHILDREN’S FUND DONATES $100,000 TO SAVE THE CHILDREN TO ASSIST WITH RELIEF EFFORTS FOLLOWING MONSOON RAINS IN THAILAND
November 3, 2011 TOYS“R”US® BOLSTERS ELECTRONICS ASSORTMENT, CREATING POWERFUL DESTINATION FOR PORTABLE DEVICES AND ACCESSORIES
November 3, 2011 TOYS“R”US, INC. NAMES LEADERSHIP TEAM FOR RETAIL BUSINESSES IN SOUTHEAST ASIA AND GREATER CHINA
November 7, 2011 TOYS“R”US AND PRETTY UGLY™, LLC. PARTNER TO BRING UGLYDOLL® MERCHANDISE TO KIDS AND COLLECTORS NATIONWIDE
November 8, 2011 FAO SCHWARZ® UNWRAPS MAGICAL HOLIDAY SHOPPING EXPERIENCE WITH EXTRAORDINARY PLAYTHINGS AND THE 2011 ULTIMATE HOLIDAY COLLECTION CATALOG
November 9, 2011 NICKELODEON’S HIT PROPERTY, VICTORIOUS™, INSPIRES EXCLUSIVE ELECTRONICS SEGMENT – INCLUDING MICROPHONES, MP3 PLAYERS AND MORE – AT TOYS“R”US®
November 14, 2011 FOR THE FIRST TIME EVER, TOYS“R”US® STORES NATIONWIDE TO OPEN AT 9PM ON THANKSGIVING NIGHT
November 17, 2011 TOYS“R”US® AND BABIES“R”US® REOPEN IN JOHNSON CITY JUST IN TIME FOR THE OFFICIAL KICKOFF OF THE HOLIDAY SHOPPING SEASON
November 18, 2011 TOYS“R”US® INTRODUCES NEW AND EXPANDED MOBILE OFFERINGS TO ENHANCE SHOPPING CONVENIENCE FOR ON-THE-GO GIFT-GIVERS THIS HOLIDAY SEASON
November 21, 2011 TOYSRUS.COM CELEBRATES KICKOFF TO THE HOLIDAY SHOPPING SEASON WITH EXCEPTIONAL ONLINE-ONLY DEALS AND FANTASTIC FREE SHIPPING OFFERS
December 1, 2011 TOYS“R”US® PRESENTS CUSTOMERS WITH OPPORTUNITY TO SAVE LIKE IT’S BLACK FRIDAY WITH INCREDIBLE VALUES INCLUDING OVER 85 MYSTERY DEALS ON SUPER SALE SATURDAY
December 5, 2011 BIGGEST CHRISTMAS SALE EVER AT TOYS“R”US® DELIVERS BLOCKBUSTER SAVINGS AND VALUES STOREWIDE
December 9, 2011 THE SEASON’S HOTTEST TOYS, INCLUDING MORE THAN 30,000 LEAPPAD EXPLORERS™, HIT TOYS“R”US® STORES NATIONWIDE STARTING SATURDAY AT 6AM
December 15, 2011 TOYS“R”US® STORES NATIONWIDE TO STAY OPEN FOR 112 CONSECUTIVE HOURS LEADING UP TO CHRISTMAS, PRESENTING SHOPPERS WITH AROUND-THE-CLOCK CONVENIENCE AND SAVINGS
December 22, 2011 WITH ONLY THREE SHOPPING DAYS LEFT ‘TIL CHRISTMAS, TOYS“R”US® OFFERS MORE THAN 100 DEALS FOR LAST-MINUTE SHOPPERS AS STORES CONTINUE TO RECEIVE DELIVERIES OF THE SEASON’S HOTTEST TOYS