Stores Will Stay Open 24-Hours Around the Clock through 10pm Christmas Eve to Ensure Gift-Givers Successfully Find that Special Toy

WAYNE, NJ – (December 16, 2010) – Toys“R”Us® today announced that its stores nationwide will remain open for 88 consecutive hours beginning at 6am on Tuesday, December 21 and continuing through 10pm on Christmas Eve*, offering the most last-minute shoppers every opportunity to find the right toy for the child on their holiday gift lists. This is the first time that all Toys“R”Us stores across the country will stay open 24-hours per day during the final countdown to Christmas. 

Additionally, on Tuesday, December 21 and Wednesday, December 22, the company’s final two-day sale of the season will offer holiday shoppers incredible deals and values, with savings of 50% or more on featured items. And, even with Christmas just a few days away, Toys“R”Us stores remain stocked with the hottest toys of the season, including Sing-a-ma-jigs! from Mattel®, Disney® Princess & Me dolls from JAKKS Pacific® and Fast Lane® Wild Fire RC cars from Toys“R”Us.

Toys“R”Us stores also continue to receive daily deliveries of new products, such as Nerf N-Strike Sonic Series translucent green blasters from Hasbro®, Dave the Funky Shoulder Monkey, a robotic pet monkey, from Wow! Stuff and American Girl® craft sets, including scrapbook, sewing and jewelry kits, from EK Success®.  

“We are committed to keeping our stores open continuously during the days leading up to Christmas to ensure shoppers have all the time they need to cross off everything on their little ones’ wish lists,” said Greg Ahearn, Senior Vice President, Marketing and e-commerce, Toys“R”Us, Inc. “Each day, from now through Christmas Eve, our stores continue to receive shipments of the hot products to help parents find that ‘must-have’ toy to put under the tree.”

In addition to ongoing savings on the hottest products, Toys“R”Us will offer special “Midnight Madness” deals valid in-store from midnight through 6am each day, beginning at midnight December 22.  These offers will be sent to customers each day via e-mail.

Savvy shoppers looking for savings in the coming week will find the following deals and discounts, among many others, available at Toys“R”Us stores nationwide all day Tuesday, December 21 and Wednesday, December 22, while supplies last**:

Toys“R”Us Times Square Gives the ‘City that Never Sleeps’ Even More Hours to Shop

To help New Yorkers and out-of-town visitors find time to complete their last-minute holiday shopping, Toys“R”Us Times Square will remain open from 6am on Friday, December 17 through 10pm on Christmas Eve, providing gift-givers with 184 continuous hours of shopping.  In addition to offering the same deals and savings as Toys“R”Us stores nationwide, customers at Toys“R”Us Times Square can hear the roar of the life-sized T-Rex dinosaur or make themselves at home in the 4,000 square-foot Barbie® dollhouse, two of the store’s many unique attractions.

Toys“R”Us Times Square also offers specialty services, such as Personal Shopping and Corporate Sales, where highly-trained staff can provide one-on-one attention and expert assistance in helping shoppers find the right gift quickly and easily.  Personal Shoppers are available Monday through Saturday from 8am to 11pm and Sunday from 8am to 9pm.  Gift-wrapping and shipping (to local, national, and international locations) are also available at Toys“R”Us Times Square to offer customers a convenient shopping experience.

*Stores in Paramus, NJ, select stores in Maine, Massachusetts, Rhode Island and Connecticut, as well as the Toys“R”Us Express stores, will not be open 24 hours per day, largely due to local ordinances. Some Toys“R”Us store locations will close at 8 or 9pm on Christmas Eve. All store hours can be found online at
**Quantities limited, no rain checks.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,560 stores, including 848 Toys“R”Us and Babies“R”Us stores in the United States, and more than 510 international stores and 200 licensed stores in 33 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including,,, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.