TOYS“R”US® STORES NATIONWIDE TO OPEN AT 10PM ON THANKSGIVING NIGHT TO WELCOME BLACK FRIDAY SHOPPERS EARLIER THAN EVER BEFORE WITH 200 DOORBUSTERS AND MORE THAN $11,000 IN SAVINGS ON HOT TOYS

Offering Exclusive, Limited-Edition Santa-ma-jigs!, Squinkies Holiday Packs and Justin Bieber Figures, Plus a FREE Crayola 64-Pack Crayons and Coloring Book with ANY Purchase and More – Toys“R”Us is the First Must-Stop Shop; Company’s Biggest Loyalty Offer Ever Lets Rewards“R”Us Members Earn 10% Back on Purchases


WAYNE, NJ – (November 17, 2010)– Toys“R”Us today announced that, for the first time ever, its stores nationwide will open their doors at 10pm on Thanksgiving night to welcome enthusiastic Black Friday shoppers for a 24-hour savings extravaganza. Now, customers can start shopping even earlier for this season’s hottest toys and gifts that will WOW kids this Christmas, all featured in the company’s Thanksgiving weekend circular, which is stuffed with incredible doorbusters, deals, discounts and free gift-with-purchase offers. Plus, current and new Rewards“R”Us members can earn 10% back on purchases made in-store and online.* Here’s what savvy savers can expect to find when shopping at Toys“R”Us:

The 28-page Toys“R”Us Thanksgiving weekend circular will appear in newspapers across the country and online at Toysrus.com on Thursday, November 25, offering more than $11,000 in combined, weekend-long savings.

“We’re planning our biggest Black Friday ever,” said Jerry Storch, Chairman and CEO, Toys“R”Us, Inc. “Beginning with our stores opening at 10pm on Thursday night, we’re ready to provide customers with more hours to shop, more ways to save and more of the hottest toys. Toys“R”Us will be the must-stop shop this Thanksgiving weekend.”

HOT TOY ALERT! Toys“R”Us Opens Doors with Exclusives and Holiday Must-Haves

Toys“R”Us will be the only place where customers can find a holiday-themed edition of this year’s popular singing plush Sing-a-ma-jigs!, aptly called Santa-ma-jig!, and a special set of the hottest new collectibles in a Squinkies Holiday 50-pack, which includes the rare yellow pig and blue monkey Squinkies. Also, Toys“R”Us stores will be the only location to offer Justin Bieber Singing Figures and Style Figures on Black Friday. Customers will have the best chance of finding the most coveted collectibles in-stock at Toys“R”Us. 

FREE Crayola 64-Pack Crayons, Coloring Books and Gift Cards Make Perfect Stocking Stuffers

More than 250,000 Crayola gifts of a Crayola 64-pack of crayons and a coloring book will be available to the first Toys“R”Us customers across the country who make in-store purchases beginning at 10pm on Thanksgiving, while supplies last. Plus, dozens of additional free gift-with-purchase offers will be available in-store.

Social Media Makes Saving a Snap, Plus Special Sneak Peek on Facebook

Facebook users can now visit Facebook.com/Toysrus to access a special Toys“R”Us Black Friday application and submit an RSVP to receive a special sneak peek on Tuesday, November 23 at 12:01am of all the incredible deals waiting for them at Toys“R”Us stores.

Those who utilize the Toys“R”Us iPad app can also get an early glimpse of Black Friday deals and discounts beginning Tuesday, November 23 at 12:01am. To download the Toys“R”Us iPad app, visit Toysrus.com. Users also will be delighted to find that the app has been upgraded to provide instant notification of all new deals, exclusive events and other promotions available at Toys“R”Us throughout the holiday season.

Kick Off the Season of Savings with Hot Doorbusters: 10pm Thanksgiving Night

As soon as the Thanksgiving dinner table is cleared, thousands of families will pull out their newspaper circulars to scan, circle and cut out the greatest Black Friday deals. With Toys“R”Us stores opening at 10pm on Thanksgiving night, eager shoppers don’t have to wait long to take advantage of savings. Following are examples of select doorbusters available at Toys“R”Us stores beginning Thursday, November 25 at 10pm through Friday, November 26 at 1pm, while supplies last:

FREE $50 Toys“R”Us Gift Card with the purchase of ANY new iPod Touch
75% OFF TRANSFORMERS: Revenge of the Fallen Bumblebee Cannon or Helmet
OVER 50% OFF Riptunes 2GB Mp3 Player with Video Capabilities
50% OFF Vtech Learning Laptop
50% OFF the Power Wheels Kawasaki and Barbie Lil’ Quads
50% OFF Toy Story 3 Talking 14” U-Command Buzz Lightyear
40% OFF Mindflex from Mattel
40% OFF Loopz from Mattel
33% OFF Select Lego Construction Sets
SAVE $60 on Android 2.1 Tablet
ONLY $9.99 for Select Nintendo DS and Wii Video Games

Toysrus.com will also preview more than 60 “Mystery Deals” on Tuesday, November 23 at 12:01am. These secret savings will be available in Toys“R”Us stores from 10pm on Thanksgiving until 1pm on Black Friday, but customers can only find out about them by visiting Toysrus.com in advance.

Early Birds Can Still Grab Hot Deals: 5am – 1pm on Friday, November 26

On Friday, those who want to catch some sleep before heading to stores will still have the opportunity to take advantage of incredible savings on the hot toys of the season at Toys“R”Us with a new wave of doorbuster deals available from 5am – 1pm on Friday, November 26, while supplies last. Following are examples of doorbusters available to those who are early to bed and early to rise this Black Friday:

75% OFF Fisher-Price Wonder Pets Schoolhouse Adventure Play Set
Over 60% OFF Select Games, Including The Simpsons, Twilight and the 80’s Versions of Scene It?
50% OFF Liv Fashion Dolls with Pet Dogs
50% OFF G.I. Joe: The Rise of The Cobra Pit Mobile Headquarters
50% OFF Playskool Chuck My Talking Truck
50% OFF Vtech Paint & Learn Art Easel
40% OFF Select Video Game Controllers for Wii, Xbox 360 and Playstation
Save $40 on Guitar Hero Warriors of Rock for Wii

All Day Friday and Saturday Two-Day Thanksgiving Weekend Sale

Customers can take advantage of deals and discounts on more than 150 additional items at Toys“R”Us stores nationwide all day Friday and Saturday.  Following are highlights of the hot deals available at Toys“R”Us stores during the 2-day sale on Friday, November 26 and Saturday, November 27, while supplies last:

FREE Easel Starter Kit with the purchase of ANY Imaginarium or Crayola Easel priced $19.99 or more
FREE Pampers Box of Wipes with the purchase of ANY Two Pampers Value Boxes of Diapers
Buy One Get One FREE Offer on Personalized Mugs, Water Bottles and Sippy Cups
FREE Mountain Pass with the purchase of the Imaginarium Arch Table
50% OFF Select Crayola Arts and Crafts Sets 
50% OFF ALL Clearance Clothing and Shoes
50% OFF ANY Carters purchase
50% OFF Medical Kit from Fisher-Price
ONLY $19.99 for a Special Edition Mighty Beanz Bundle from Spin Master
ONLY $14.99 for Video Game Memory Value Packs

Toys“R”Us Store Hours for Thanksgiving Weekend:

Thursday, November 25 at 10pm – Friday, November 26 at 10pm***
Saturday, November 27:  7am – 10pm***

*Excludes purchases of gift cards, shipping and handling charges, and reward eligible greeting cards, formula, diapers and LeapFrog products.  See a store employee or Toysrus.com/Rewards for maximum rewards and complete details. Customers who spend $500 or more will earn the maximum reward of $50 in “R”Us Dollars.

**Toys“R”Us stores nationwide will open at 10pm on Thursday, November 25, except for stores in Paramus, NJ, which will open on Friday, November 26 at 7am, and select stores in Maine, Massachusetts, Rhode Island and Puerto Rico, which will have varying store open times. All store hours can be found online at www.toysrus.com/blackfridaystorehours.

***In general, these hours do not apply to Toys“R”Us Express locations, which will follow their respective mall hours. Check the Toys“R”Us store locator at Toysrus.com for expanded hours in select locations.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,560 stores, including 848 Toys“R”Us and Babies“R”Us stores in the United States, and more than 510 international stores and 200 licensed stores in 33 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com, FAO.com and babyuniverse.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.

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Contact Info:
Toys"R"Us, Inc.
Adrienne Giordano
646-366-8863/ 973-617-4383
Adrienne.Giordano@Toysrus.com

Bob Friedland
646-366-8862
Bob.Friedland@Toysrus.com