Even More Incredible Deals That Couldn’t Fit Into the Book to be E-mailed Throughout November; The Great Big Christmas Book Goes Digital with iPad App, Facebook Preview

WAYNE, NJ – (October 28, 2010) – Toys“R”Us® is setting the stage for a season of WOW with hundreds of deals on today’s hottest toys as The Great Big Christmas Book begins to arrive in homes and newspapers nationwide this weekend. Overflowing with 80 pages of toys, games, bikes, electronics and more – including hundreds of items only available at Toys“R”Us – kids wait in anticipation for this holiday book so they can check off gifts they want and give Santa a hint. Meanwhile, parents are sure to appreciate this book of values, as they take advantage of the incredible deals available at Toys“R”Us stores from Sunday, October 31 through Wednesday, November 24. Featuring thousands of toys, the book includes more than $5,600 in savings – more than any other year – and more than 50 free gifts-with-purchase, along with hundreds of amazing discounts.Throughout the season, customers can also look forward to receiving e-mailed bonus pages of holiday-themed deals and discounts that could not fit between the covers of The Great Big Christmas Book.

To help on-the-go shoppers, The Great Big Christmas Book also will be available in convenient digital formats, including an interactive iPad App, as well as through an exclusive sneak preview – available now – on the company’s official Facebook fan page, Customers can also experience a digital version of The Great Big Christmas Book online at beginning Sunday, October 31.

“Kids across the country can barely contain their excitement when they know The Great Big Christmas Book is coming from Toys“R”Us. They can’t wait to start flipping through the pages to show their parents – and Santa – the toys that will WOW them on Christmas morning,” said Greg Ahearn, Senior Vice President, Marketing and e-commerce, Toys“R”Us, Inc. “While children love seeing the fabulous playthings, parents will appreciate the incredible savings offered, including more than 50 free gift-with-purchase offers and hundreds of deals.”

The Season’s Hottest Toys, Including Hundreds of Toys“R”Us Exclusives

Building on the company’s unique value proposition of affordable fun, The Great Big Christmas Book features thousands of items – including hundreds of items available exclusively at Toys“R”Us – that will have kids jumping for joy on Christmas morning. From Sing-a-ma-jigs!, Tomica train sets, Princess & Me dolls, SCRABBLE Flash and Xbox 360® Kinect, to products from classic brands such as Hasbro®, LEGO®, Barbie®, Fisher-Price® and more, the hottest toys of 2010 can be found throughout this holiday catalog at prices sure to delight the savviest of shoppers. Highlights of the savings and deals valid from Sunday, October 31 through Tuesday, November 24, while supplies last, include:

This year, customers who already receive e-mails from Toys“R”Us will receive digital pages of additional savings from The Great Big Christmas Book. To sign up to receive these special e-mails, customers can visit

Experiencing The Great Big Christmas Book, Digitally

Shoppers interested in accessing the deals, discounts and toys available in The Great Big Christmas Book while on-the-go, will find a variety of ways to view the catalog online and on mobile devices, including:

All of the digital versions of The Great Big Christmas Book offer additional product information and links to online reviews, as well as video demonstrations of select items.

Special Offerings for Savvy Shoppers

Toys“R”Us makes it easy and rewarding for parents to purchase gifts for their children or let family and friends know which toys top their child’s wish list, including:

The Great Big Christmas Book will be distributed in newspapers nationwide on Sunday, October 31. The Great Big Christmas Book will also be featured on national TV commercials, featuring computer animated versions of Geoffrey the Giraffe and Santa Claus, on networks including CBS, NBC, ABC, TBS, TNT, Lifetime, USA, Food, Bravo, ABC Family and HGTV starting Sunday, October 31.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,560 stores, including 845 Toys“R”Us and Babies“R”Us stores in the United States, and more than 510 international stores and 200 licensed stores in 33 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including,,, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.


* This deal is available in-store only.

For more information please contact:
Toys“R”Us, Inc.
Bob Friedland

Adrienne Giordano