2010 general Press Releases

Date

Title

January 14, 2010 TOYS"R"US CHILDREN’S FUND DONATES $150,000 TO SAVE THE CHILDREN TO SUPPORT HAITIAN RELIEF EFFORTS
January 21, 2010 TOYS"R"US, INC. CAMPAIGN TO BENEFIT TOYS FOR TOTS RAISES MORE THAN $3.4 MILLION AND NEARLY 335,000 TOYS FOR CHILDREN IN NEED
January 27, 2010 TOYS"R"US, INC. ISSUES A CALL TO ACTION TO REMOVE POTENTIALLY UNSAFE BABY PRODUCTS FROM THE MARKETPLACE WITH THE ‘GREAT TRADE-IN’ EVENT
February 3, 2010 TOYS"R"US, INC. INTRODUCES EXCLUSIVE LINE OF BABIES"R"US-BRANDED BABY ESSENTIALS
February 9, 2010 TOYS"R"US, INC. EXPANDS ITS SUPPORT OF AUTISM SPEAKS THROUGHOUT NORTH AMERICA
February 24, 2010 IN RESPONSE TO CUSTOMER DEMAND, TOYS"R"US EXPANDS IN-STORE LAYWAY TO HELP PARENTS PREPARE BACKYARDS AND PLAYROOMS FOR SUMMER FUN
February 25, 2010 TOYS"R"US, U.S. LAUNCHES FUNDRAISING CAMPAIGN TO HELP AUTISM SPEAKS SOLVE THE AUTISM PUZZLE
March 18, 2010 BRITAIN'S LEADING BABY FEEDING BRAND MAKES ITS HIGHLY ANTICIPATED UNITED STATES DEBUT EXCLUSIVELY AT BABIES"R"US
April 30, 2010 FAITH HILL AND MARTIN SHORT LEND SUPPORT TO HELP RAISE NEARLY $4.5 MILLION AT 25TH ANNUAL TOYS"R"US CHILDREN'S FUND GALA
May 6, 2010 TOYS"R"US, INC. AND SAVE THE CHILDREN HELP BABIES IN NEED IN THE UNITED STATES THROUGH THE BUNDLED IN HOPE® CAMPAIGN
May 18, 2010 TOYS“R”US, U.S. RAISES NEARLY $1.8 MILLION TO SUPPORT AUTISM SPEAKS IN ITS MISSION TO SOLVE THE AUTISM PUZZLE
June 1, 2010 TOYS"R"US® STORES AROUND THE WORLD BRING "TOY STORY 3" TO LIFE IN CELEBRATION OF NEWEST DISNEY•PIXAR FILM
June 16, 2010 TOYS"R"US® INTRODUCES ITS CHRISTMAS SAVERS CLUB, PRESENTING SMART SHOPPERS WITH A REWARDING WAY TO SAVE FOR THE HOLIDAYS
July 14, 2010 TOYS"R"US® CELEBRATES CHRISTMAS IN JULY BY OFFERING CUSTOMERS SIZZLING HOT SAVINGS USUALLY RESERVED FOR THE HOLIDAY SEASON, INCLUDING SURPRISE DEALS OF THE DAY, FREE SHIPPING AND EVEN A 'CYBER MONDAY' SALE
August 3, 2010 TOYS“R”US, INC. BUNDLED IN HOPE® CAMPAIGN RAISES MORE THAN $900,000 TO SUPPORT SAVE THE CHILDREN’S WORK IN THE UNITED STATES
August 12, 2010 BABIES“R”US® INTRODUCES THE FIRST-EVER FASHION COLLECTION FOR LITTLE ONES FROM INNOVATIVE LIFESTYLE BRAND, LITTLEMISSMATCHED™
August 18, 2010 2010 EDITION OF TOYS“R”US TOY GUIDE FOR DIFFERENTLY-ABLED KIDS® LAUNCHES AT TOYS“R”US AND BABIES“R”US STORES NATIONWIDE
August 19, 2010 BABIES“R”US® PARTNERS WITH THE HOME SAFETY COUNCIL TO RAISE AWARENESS ABOUT ACCIDENTAL INJURY AND PROVIDE RESOURCES TO KEEP YOUNG ONES SAFE AT HOME
August 25, 2010 TOYS“R”US, INC. LAUNCHES EDUCATIONAL PROGRAM ENCOURAGING PARENTS TO BE VIGILANT ABOUT PRODUCT SAFETY AND KEEP RECORD OF PURCHASES
September 8, 2010 TOYS“R”US® STORES NATIONWIDE INTRODUCE HALLOWEEN “BOO”TIQUES FILLED WITH EVERYTHING YOUNG TRICK-OR-TREATERS NEED TO BE SAFE, BE SEEN AND BE SPOOKY
September 9, 2010 TOYS“R”US® ANNOUNCES PLANS TO OPEN 600 TOYS“R”US EXPRESS STORES IN MALLS AND SHOPPING CENTERS, DOUBLING THE NUMBER OF TOYS“R”US LOCATIONS NATIONWIDE FOR 2010 CHRISTMAS SEASON
September 15, 2010 FAO SCHWARZ® UNVEILS PLANS TO OPEN POP-UP STORES FOR 2010 CHRISTMAS SEASON
September 16, 2010 TOYS“R”US, INC. CELEBRATES THE 60th ANNIVERSARY OF TRICK-OR-TREAT FOR UNICEF, BRINGING THE ORIGINAL KIDS HELPING KIDS® CAMPAIGN TO STORES NATIONWIDE
September 21, 2010 TOYS“R”US® ANNOUNCES 2010 HOLIDAY HOT TOY LIST
September 28, 2010 TOYS“R”US® TO HIRE 45,000 SEASONAL EMPLOYEES NATIONWIDE THIS CHRISTMAS TO MEET SHOPPERS’ NEEDS
October 7, 2010 TOYS“R”US ANNOUNCES 2010 HOLIDAY TOY TRENDS
October 12, 2010 TOYS“R”US® INTRODUCES WISH LIST KIOSKS IN STORES ACROSS THE COUNTRY, MAKING IT EASIER THAN EVER TO GRANT CHRISTMAS WISHES
October 14, 2010 BUILDING ON ITS STORIED HISTORY, FAO SCHWARZ® EMBARKS UPON THE NEXT EVOLUTION OF ITS BRAND, DESIGNED TO CREATE ENCHANTING MEMORIES FOR A NEW GENERATION OF KIDS
October 21, 2010 TOYS“R”US® INTRODUCES NEW MULTI-CHANNEL SERVICES TO PROVIDE ADDED CONVENIENCE, SAVINGS ON SHIPPING COSTS AND EXPEDITED PRODUCT DELIVERY
October 26, 2010 TOYS“R”US® ANNOUNCES PLANS TO SPREAD CHRISTMAS CHEER TO MILLIONS OF CHILDREN IN NEED BY SERVING AS THE HOLIDAY GIVING HEADQUARTERS FOR TOYS FOR TOTS
October 27, 2010 TOYS“R”US® TO OFFER 10 PERCENT BACK ON PURCHASES TO NEW AND CURRENT MEMBERS OF ITS COMPLIMENTARY LOYALTY PROGRAM
October 28, 2010 THE GREAT BIG CHRISTMAS BOOK IS ON ITS WAY FROM TOYS“R”US®, BURSTING WITH 80 PAGES OF FUN, MUCH ANTICIPATED BOOK FEATURES THOUSANDS OF TOYS AND MORE THAN $5,600 IN SAVINGS
November 1, 2010 FAO SCHWARZ® OFFERS HOLIDAY SHOPPERS FOUR “EXPERIENCES OF A LIFETIME” THROUGH AUCTION TO BENEFIT TOYS FOR TOTS
November 9, 2010 TOYS“R”US® IMPLEMENTS NEW ENHANCEMENTS IN MOBILE FUNCTIONALITY, CATERING TO ON-THE-GO SHOPPERS JUST IN TIME FOR THE HOLIDAY SEASON
November 16, 2010 FAO SCHWARZ® DEBUTS DISTINCTIVE BABY COLLECTION, EXTENDING ITS LONG LEGACY OF QUALITY CRAFTSMANSHIP TO JUVENILE PRODUCTS
November 17, 2010 TOYS“R”US® STORES NATIONWIDE TO OPEN AT 10PM ON THANKSGIVING NIGHT TO WELCOME BLACK FRIDAY SHOPPERS EARLIER THAN EVER BEFORE WITH 200 DOORBUSTERS AND MORE THAN $11,000 IN SAVINGS ON HOT TOYS
November 18, 2010 TOYS“R”US, INC. RAISES NEARLY $425,000 TO SUPPORT TRICK-OR-TREAT FOR UNICEF CAMPAIGN
November 22, 2010 TOYSRUS.COM CELEBRATES BIGGEST CYBER WEEKEND EVER, OFFERING ONLINE SHOPPERS EXCEPTIONAL SAVINGS BEGINNING THANKSGIVING DAY
December 2, 2010 TOYS“R”US® DELIVERS MILLIONS OF ADDITIONAL TOYS TO ITS STORES NATIONWIDE AS COUNTDOWN TO CHRISTMAS BEGINS WITH POWERFUL DECEMBER SAVINGS
December 16, 2010 TOYS“R”US® STORES NATIONWIDE TO REMAIN OPEN FOR 88 CONTINUOUS HOURS BEGINNING TUESDAY, DECEMBER 21, HELPING LAST-MINUTE SHOPPERS COMPLETE THEIR CHRISTMAS GIFT LISTS