2009 general Press Releases

Date

Title

January 12, 2009 TOYS"R"US OFFERS “GIFT CARD EXCHANGE PROGRAM”
January 20, 2009 TOYS"R"US, INC. RALLIES $4.7 MILLION IN CASH AND TOYS FOR CHILDREN IN NEED DURING FIFTH ANNUAL CAMPAIGN TO BENEFIT MARINE TOYS FOR TOTS FOUNDATION
January 28, 2009 TOYS"R"US, INC. AND SAFE KIDS WORLDWIDE PARTNER TO OFFER TIPS TO HELP PARENTS KEEP KIDS SAFE WHILE ON-THE-GO
February 5, 2009 TOYS"R"US, INC. EXPANDS ITS SUPPORT OF AUTISM SPEAKS
February 12, 2009 TOYS"R"US, INC. ACQUIRES ETOYS.COM
February 26, 2009 TOYS"R"US AND BABIES"R"US LAUNCH IN-STORE FUNDRAISING CAMPAIGN TO BENEFIT AUTISM SPEAKS
March 6, 2009 TOYS"R"US CELEBRATES BARBIE® DOLL’S 50TH ANNIVERSARY
April 2, 2009 TOYS"R"US INTRODUCES $1-$2-$3 FUN! SHOPS IN STORES NATIONWIDE, OFFERING MORE WAYS FOR KIDS AND FAMILIES TO HAVE AFFORDABLE FUN
April 29, 2009 TOYS"R"US ROLLS OUT "R" MARKET, EXPANDING COMMODITIES AND CONSUMABLE GOODS ASSORTMENT TO ENHANCE SHOPPING CONVENIENCE
May 1, 2009 TIM MCGRAW, MARTIN SHORT LEND SUPPORT TO HELP RAISE NEARLY $4 MILLION FOR TOYS"R"US CHILDREN'S FUND AT ANNUAL FUNDRAISING GALA
May 4, 2009 TOYS"R"US, INC. AND SAVE THE CHILDREN LAUNCH INITIATIVE TO PROVIDE BLANKETS TO INFANTS IN NEED IN THE UNITED STATES
May 19, 2009 TOYS"R"US, INC. RAISES MORE THAN $1.9 MILLION TO SUPPORT AUTISM SPEAKS IN ITS RESEARCH AND ADVOCACY EFFORTS
May 28, 2009 TOYS"R"US, INC. ACQUIRES FAO SCHWARZ
August 4, 2009 TOYS"R"US, INC. BUNDLED IN HOPE CAMPAIGN RAISES $1 MILLION FOR SAVE THE CHILDREN
August 5, 2009 BABIES"R"US PARTNERS WITH WORLD RENOWNED FASHION DESIGNER CYNTHIA ROWLEY TO LAUNCH EXCLUSIVE LINE OF BABY PRODUCTS
August 11, 2009 TOYS"R"US, INC. PARTNERS WITH HOME SAFETY COUNCIL® TO HELP PARENTS KEEP CHILDREN SAFE AT HOME
August 20, 2009 TOYS"R"US UNVEILS ANNUAL TOY GUIDE FOR DIFFERENTLY-ABLED KIDS
August 26, 2009 TOYS"R"US, INC. LAUNCHES NATIONAL PROGRAM TO SPOTLIGHT POTENTIALLY UNSAFE BABY PRODUCTS STILL IN THE MARKETPLACE
August 31, 2009 TOYS"R"US, INC. AND DISNEY CONSUMER PRODUCTS DRESS UP THEIR SUPPORT OF CHILDREN AFFECTED BY AIDS FOUNDATION
September 10, 2009 TOYS"R"US LAUNCHES VIDEO GAME TRADE-IN PROGRAM AT STORES NATIONWIDE
September 15, 2009 TOYS"R"US SOLIDIFIES AUTHORITY POSITION, UNWRAPPING PLANS TO OPEN NEARLY 350 'HOLIDAY EXPRESS' LOCATIONS NATIONWIDE
September 16, 2009 TOYS"R"US, INC. OPENS FIRST BABIES"R"US STORE IN HAWAII
September 24, 2009 TOYS"R"US ANNOUNCES 2009 HOLIDAY HOT TOY LIST
September 30, 2009 TOYS"R"US TO HIRE 35,000 SEASONAL EMPLOYEES NATIONWIDE
October 1, 2009 BRICK BY BRICK TOYS"R"US AND LEGO SYSTEMS, INC. CONSTRUCT DYNAMIC PROGRAM FOR LEGO® LOVERS OF ALL AGES
October 5, 2009 WITH AN EMPHASIS ON SAFETY FOR YOUNG TRICK-OR-TREATERS TOYS"R"US IS THE DESTINATION FOR HALLOWEEN FUN
October 13, 2009 MAKING LITTLE ONES' HOLIDAY DREAMS COME TRUE IS EVEN EASIER FOR GIFT-GIVERS, AS TOYS"R"US INTRODUCES 'WISH LIST' IN STORES
October 15, 2009 TOYS"R"US ANNOUNCES 2009 HOLIDAY TOY-BUYING TRENDS
October 19, 2009 TOYS"R"US, INC. INTRODUCES THE ‘BIG GIFT’ LAYAWAY JUST IN TIME FOR THE HOLIDAY SHOPPING SEASON
October 20, 2009 TOYS"R"US AND SHAQUILLE O'NEAL TEAM UP THIS HOLIDAY SEASON TO HELP NATION'S 14 MILLION NEEDY CHILDREN DURING TOYS FOR TOTS CAMPAIGN
October 27, 2009 CELEBRATING A STORIED HERITAGE AND CREATING NEW TRADITIONS TO DELIGHT CHILDREN EVERYWHERE, FAO SCHWARZ ANNOUNCES ITS EXTRAORDINARY OFFERINGS FOR HOLIDAY 2009
October 27, 2009 TOYS"R"US INTRODUCES ITS Biggest Big Book OF TOYS EVER – JAM-PACKED WITH AFFORDABLE FUN, INCLUDING $5,500 IN SAVINGS
November 3, 2009 Toys"R"Us Has Been Bitten, Transforming Into THE Twilight Saga Destination
November 10, 2009 Two Brands Synonymous with the Holiday Season – FAO Schwarz and Toys for Tots – Partner to 'Share the Joy' with Children in Need
November 18, 2009 TOYS"R"US EXPANDS 'BIG GIFT' LAYAWAY TO INCLUDE VIDEO GAME HARDWARE; ADDS VIDEO GAME HARDWARE TRADE-IN FOR GIFT CARD PROGRAM
November 19, 2009 TOYS"R"US STORES NATIONWIDE TO OPEN AT MIDNIGHT ON BLACK FRIDAY OFFERING MORE HOURS TO SHOP, 220 DOORBUSTERS AND A WEEKEND PACKED WITH INCREDIBLE SAVINGS
November 20, 2009 TOYSRUS.COM ENHANCES GIFT-GIVING CONVENIENCE WITH MOBILE SHOPPING, eGIFT CARDS AND EXPANDED FREE SHIPPING
November 23, 2009 TOYSRUS.COM PRESENTS ONLINE SHOPPERS WITH THOUSANDS OF DOLLARS IN EXTRAORDINARY SAVINGS FROM THANKSGIVING THROUGH CYBER MONDAY
November 24, 2009 FAO SCHWARZ ENTICES HOLIDAY SHOPPERS WITH EXTRAORDINARY SELECTION OF TOYS AND SPECIAL SAVINGS THROUGHOUT THANKSGIVING WEEKEND
December 7, 2009 TOYS"R"US BEGINS COUNTDOWN TO CHRISTMAS, OFFERING CUSTOMERS THE BIGGEST DECEMBER OF SAVINGS EVER
December 16, 2009 TOYS"R"US PRESENTS CONVENIENT, LAST-MINUTE GIFT-GIVING OPTIONS AS HOLIDAY SHOPPERS DASH TO FIND REMAINING GIFTS ON LOVED ONES' WISH LISTS
December 17, 2009 TOYS"R"US STORES CONTINUE TO RECEIVE DAILY SHIPMENTS OF THE SEASON'S HOTTEST TOYS IN THE WEEK LEADING UP TO CHRISTMAS