About Toys"R"Us, International
Toys“R”Us, Inc. is a company that has successfully translated its business to 38 countries and jurisdictions outside of the United States. It operates more than 755 Toys“R”Us®, Babies“R”Us® and Side-by-Side stores in Canada, China, France, Germany, Japan, Spain and the U.K., among others. The company also has more than 250 licensed Toys“R”Us stores through agreements with respected retail partners around the globe.
Since opening its first international locations in 1984 with wholly-owned stores in Canada and a licensed store in Singapore, Toys“R”Us, International has embodied a customer philosophy of quality, value and selection under one roof that resonates with parents worldwide. The company continues to grow internationally, particularly in China and Southeast Asia. In addition, Toys“R”Us, Inc. has further strengthened its digital capabilities with dedicated e-commerce websites, mobile apps, optimized sites and omnichannel services in many of its international markets, making Toys“R”Us more accessible than ever to customers globally.
Toys“R”Us, Inc. continually tracks toy trends around the world, and is able to move quickly when it identifies an emerging hot product in any given country. For example, a popular item in Japan could be the next big thing in Germany, and subsequently make its way to the U.S., or vice versa. Being a global retailer in the toy business year-round helps Toys“R”Us obtain early indications on what’s hot, allowing the company to have the best in-stock position on must-have items. Major movie releases, such as Avengers: Age of Ultron, Jurassic World, MINIONS, The LEGO® Movie and Transformers, and successful television programs like Sofia the First, PAW Patrol, Blaze and the Monster Machines and Octonauts™ drive licensed product offerings around the world.
In addition to offering a broad assortment of toys across the world, Toys“R”Us, International continues to assert its authority position with exclusive and first-to-market merchandising initiatives. Furthermore, regional management teams that understand cultural nuances from country to country contribute to the success of Toys“R”Us, International by selecting merchandise and implementing programs that are both relevant and meaningful to customers in each market.
Baby products sold through Babies“R”Us stores and in select Toys“R”Us locations are extremely popular and serve as a driving force in attracting new customers. Toys“R”Us stores are also widely known as the gaming headquarters when it comes to the latest, most highly anticipated video game hardware and software releases.
Today, Toys“R”Us, International celebrates more than 30 years as THE global toy authority, bringing smiles to kids everywhere, and continues to grow the presence of Babies“R”Us, providing new and expectant parents with everything they need for baby.
To learn more about the markets in which Toys“R”Us, Inc. operates internationally, view the global profiles on the right.