Headquarters: Kawasaki-shi, Kanagawa
First Store Opened: 1991
Store Locations: More than 160 Toys“R”Us, Babies“R”Us and Side-by-Side stores, combining toys and baby products under one roof
e-commerce Operations Established: 2000
Number of Employees: Approximately 7,000
Toys“R”Us, Inc. established operations in Japan in 1989 through a joint venture with McDonald’s Japan, and opened its first store there in December 1991 – Toys“R”Us Arakawa-oki, located in Ibaraki prefecture. Toys“R”Us, Japan has continued to grow rapidly since that time, with 50 stores by 1996, and 100 by the end of 2000. Babies“R”Us merchandise was added to Toys“R”Us Shingu in 1997, with the first stand-alone Babies“R”Us store opening five years later in Shin Urayasu. In April 2007, following a model adopted in the U.S. and Canada, Toys“R”Us, Japan opened its first Side-by-Side store featuring Toys“R”Us and Babies“R”Us together under one roof. Toys“R”Us, Japan, continues to introduce new store formats, including seasonal Toys“R”Us Express locations.
Toys“R”Us, Japan was listed on the JASDAQ from 2000 until early 2010, when it became a wholly owned subsidiary of Toys“R”Us, Inc. It is the second largest country, in terms of store density and volume, in the Toys“R”Us, Inc. portfolio.
Shoppers visiting Toys“R”Us and Babies“R”Us stores in Japan will discover toys and baby products from well-known local companies, such as Bandai, Tomy, Aprica and Combi, as well as global toy and baby manufacturers like Fisher-Price, LEGO, Graco and Ergobaby. In addition, “R”Us stores in Japan offer many brands that can only be found in that country, such as Agatsuma, Mega House, People and Pilot Ink. Character-themed toys continue to be among the most sought-after children’s products in Japan.
Toys“R”Us, Japan established e-commerce operations in 2000 and currently operates the Toys“R”Us and Babies“R”Us online store at Toysrus.co.jp, as well as storefronts at Rakuten and Yahoo! Japan. Beginning in 2012, the company successively introduced and expanded a number of omnichannel initiatives, including Ship from Store, In-Store Pick Up and Order Online in Store, providing a seamless shopping experience no matter where or when a customer chooses to shop.