Our Brands

The Toy Authority

With more than 65 years in the business and nearly 600 stores in the United States, Toys“R”Us® is considered THE toy authority when it comes to finding an unparalleled selection of new toys, old favorites and great values for generations of parents and kids alike.

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The Global Leader in Toys and Baby Products

Since joining the international scene in 1984, Toys“R”Us, International has spread across the globe, now featuring more than 715 stores and over 180 licensed stores in 35 countries outside of the United States. Embodying a customer philosophy of quality, value and selection under one roof, Toys“R”Us resonates with parents around the world.

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The Baby Products Authority

As a specialty baby products retailer with approximately 250 stores in the United States, Babies“R”Us® features a wide selection of products for newborns and infants, including cribs and furniture, car seats, strollers, formula, diapers, bedding, clothing, toys and plenty of unique gift ideas. Its convenient services and amenities, such as a Mother’s Room for baby care, parking for expectant moms and a premier Baby Registry used by more than 18 million parents, make shopping for baby easy and enjoyable.

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The Legendary Toy Retailer that Has Enchanted Generations

Since 1862, FAO Schwarz® has been synonymous with quality and innovation, offering an unparalleled selection of extraordinary toys that have enchanted generations of children. In 2012, FAO Schwarz celebrated its 150th anniversary as one of the most cherished brands in the world.

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Formerly the Nation’s Largest Mall-Based Toy Retailer

The KB Toys brand, once the country’s most prominent mall toy store, was acquired by Toys“R”Us, Inc. in 2009. Today, KBToys.com customers are invited to shop Toys.com, where they will find exclusive savings and daily deals offered by the Toys“R”Us, Inc. portfolio of e-commerce sites.

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“R” Portfolio of Online Brands

Toys“R”Us, Inc. holds a strong portfolio of e-commerce sites, further advancing its position as THE toy and baby products authority. These well-established online destinations provide shoppers with an unparalleled selection of distinctive merchandise. The company’s portfolio of online brands, which includes Toysrus.com, Babiesrus.com, eToys.com, FAO.com and Toys.com, is a leader in search results for toys and baby goods, driving increased traffic to the company’s e-commerce businesses and providing parents and gift-givers with a wide assortment of the most sought-after products.

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