Our Brands
The World’s Greatest Toy Store
With more than 60 years in the business and nearly 600 stores in the United States, Toys“R”Us is considered THE toy authority when it comes to finding an unparalleled selection of new toys, old favorites, and great values for generations of parents and kids alike.
The Global Leader in Toys and Baby Products
Since joining the international scene in 1984, Toys“R”Us, International has spread across the globe, now featuring more than 700 stores in 35 countries outside of the United States. Embodying a customer philosophy of quality, value and selection under one roof, Toys“R”Us resonates with parents around the globe.
The Baby Products Authority
As the premier baby products retailer and specialty store chain with approximately 260 stores in the United States, Babies“R”Us features a wide selection of products for newborns and infants, including cribs and furniture, car seats, strollers, formula, diapers, bedding, clothing, toys and plenty of unique gift ideas. Its convenient services and amenities, such as a Mother’s Room for baby care, parking for expectant moms, and a best-in-class Baby Registry used by more than 11 million moms, make shopping for baby easy and enjoyable.
The Legendary Toy Retailer that Has Enchanted Generations
For nearly 150 years, FAO Schwarz has been an iconic brand synonymous with quality and innovation, offering a timeless selection of unique toys and a truly exceptional shopping experience at its legendary flagship store on Fifth Avenue in New York City.
Formerly the Nation’s Largest Mall-Based Toy Retailer
The KB Toys brand, once the country’s most prominent mall toy store, was acquired by Toys“R”Us, Inc. in 2009. Today, KBToys.com customers are invited to shop Toys.com, where they will find exclusive savings and daily deals offered by the Toys “R”Us, Inc. portfolio of e-commerce sites.
“R” Portfolio of Online Brands
Toys“R”Us, Inc. holds a strong portfolio of e-commerce sites, further advancing its position as THE toy and baby products authority. These well-established online destinations provide shoppers with an unparalleled selection of distinctive merchandise. The company’s portfolio of online brands, which includes Toysrus.com, Babiesrus.com, eToys.com, FAO.com and Toys.com, dominates top web search results for toys and baby goods, driving increased traffic to the company’s e-commerce businesses and providing parents and gift givers with the best and broadest assortment of the most sought-after products.