Mission in Giving
Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer and is committed to serving its communities globally by being a caring and reputable neighbor.
The philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. In addition to financial and product donations, company stores host multiple in-store fundraising campaigns annually benefiting charities – and children – around the world.
The Toys“R”Us Children’s Fund is a public charity affiliated with Toys“R”Us, Inc. Since it was founded in 1992, the Toys“R”Us Children’s Fund has contributed millions of dollars annually to various children’s organizations, including those providing disaster relief to children and families who are victims of large-scale crises. The Fund also provides grants to leading organizations that support children with special needs. Primary fundraising activities include the annual Toys“R”Us Children’s Fund Gala, a private, invitation-only event that showcases the work of the Fund. To date, the Gala has raised more than $100 million to support its many beneficiaries.
Toys“R”Us, Inc. is the largest single cash contributor to the Toys“R”Us Children’s Fund. The company underwrites 100% of all Fund expenses, including all Gala and administrative costs. Toys“R”Us, Inc. also donates the time of its executives to manage and administer the Fund.