Disaster Response

Save the Children

Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund together have provided product and monetary donations specifically to aid in Save the Children’s efforts to help protect children, ensure their safety in shelters and at community recovery sites and support their emotional recovery during times of disaster. Financial support totaling almost $4.3 million has been donated for immediate disaster relief and response on behalf of children and infants. Through our partnership we have helped victims of devastating events, including tornadoes in Oklahoma, Hurricane Sandy, flooding in Thailand, severe storms and tornados that struck the Southeast United States, the earthquake and tsunami in Japan, Pakistani flooding, the Haitian earthquake, Hurricanes Gustav and Ike in Texas and Louisiana, Midwest U.S. flooding and tornados, Southern California wildfires and the tsunami in Southeast Asia. In 2010, Toys“R”Us, Inc. received the Corporate Recognition for Humanitarian Assistance honor for its disaster response work with Save the Children from InterAction, a coalition of U.S.-based international nongovernmental organizations focused on the world’s poorest and most vulnerable people.

Kids in Distressed Situations (K.I.D.S.)

Originally founded in 1985 to bring aid to victims of drought and famine in Ethiopia, K.I.D.S. continues to respond to natural disasters around the world by distributing new, donated children’s merchandise rapidly to partner relief organizations in the wake of natural or other crises. Toys“R”Us, Inc. works with K.I.D.S. to help provide products where and when they are needed.

Toys“R”Us Makes $1 Million Donation to Hurricane Sandy New Jersey Relief Fund as Part of Ongoing Efforts to Help Impacted Families

The Toys“R”Us Children’s Fund made a $1 million donation to the Hurricane Sandy New Jersey Relief Fund, created by New Jersey Governor Chris Christie and First Lady Mary Pat Christie to aide, comfort and rebuild the Garden State in the wake of the devastation that impacted so many children and families. The donation to the Hurricane Sandy New Jersey Relief Fund adds to the company’s continuing efforts to help kids and families affected by the superstorm, which to-date have included an immediate $500,000 donation by the Toys“R”Us Children’s Fund to Save the Children; product donations of essential baby supplies in some of the hardest hit areas including Staten Island, New York and Toms River, New Jersey; $25,000 worth of toys to the Marine Toys for Tots Foundation for distribution in the tri-state area; $10,000 to Newark Now’s annual “Brighter Holidays” event, which included assistance to families that were impacted by Sandy; support for a charity initiative led by Nynell Langford, the wife of Atlantic City’s Mayor Lorenzo Langford, to provide toys for children impacted by the storm’s devastation to the Jersey Shore; and $5,000 in gift cards to New York Governor Andrew Cuomo’s office to help provide toys for families in hard-hit areas of the state. In addition, Toys“R”Us, Inc. provided support to employees impacted by Hurricane Sandy through the Geoffrey Fund, a company program that offers financial assistance in times of hardship.