2014 Special Olympics USA Games
Toys“R”Us has a long history of supporting the special needs community, and proudly served as a Founding Partner of the 2014 Special Olympics USA Games and the Presenting Sponsor of the first-ever Young Athletes Festival. This event served to highlight the Young Athletes Program, an innovative play program for children ages 2 to 7 with and without intellectual disabilities that helps kids develop critical early cognitive, social and motor skills. Throughout the Games, employees volunteered their time at the Young Athletes Festival, facilitating games and activities for children and their families, as well as escorting participants throughout the Festival.
In addition to being a Founding Partner of the 2014 USA Games, Toys“R”Us also served as the Presenting Sponsor of the Law Enforcement Torch Run, during which more than 100 law enforcement officers and Special Olympics athletes from all 50 states took part in a multi-day torch run leading up to the Games’ Opening Ceremony, with stops at the company’s flagship store, Toys“R”Us Times Square, and its Wayne, NJ headquarters.
In total, Toys“R”Us and the Toys“R”Us Children’s Fund provided more than $1.2 million in grant funding to support this historic event.