Charitable Giving
The core philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need.
You can learn more about our mission, the scope of our charitable giving and our national partnerships by visiting the links on the left.
Babies“R”Us Supports Operation Shower
The 2012 Toys“R”Us, Inc. North American fundraising campaign for Babies“R”Us is proud to partner with Operation Shower to co-host baby shower events for military families nationwide. The organization hosts joyful baby showers for military wives to ease the stress of their husbands’ deployment. In addition to being separated from their spouses, these moms-to-be are often far away from friends and family. Operation Shower ensures these women receive some of the basic essentials they need for their newborns. Through a donation of Babies“R”Us gift cards, moms-to-be will be able to shop for items they need. Additionally, the Toys“R”Us Children’s Fund has donated $100,000 to Operation Shower so they may purchase gifts for these moms, as well as to help host festive occasions to celebrate their new arrivals. You can help too! Purchase items for donation directly off the official Operation Shower baby registry, or use your own Babies“R”Us Registry to ask friends and family to make a donation. To learn more visit Babiesrus.com/OperationShower.
Toys“R”Us Raises More Than $3.1 million for Autism Speaks
The 2012 Toys“R”Us, Inc. North American fundraising campaign for Autism Speaks raised more than $3.1 million. Donations were accepted at all Toys“R”Us and Babies“R”Us stores in the U.S. and Canada, as well as through Toysrus.com and Toysrus.ca. This year the company unveiled a new theme, “Shine A Light For Autism,” which supported the Autism Speaks “Light It Up Blue” initiative to commemorate World Autism Awareness Day on April 2. A unique “Light It Up Blue On Facebook” effort allowed nearly 6,000 Toys“R”Us Facebook fans to give their profile picture a blue hue, blue border or more. Since the partnership launched in 2007, Toys“R”Us, Inc., the Toys“R”Us Children’s Fund and customer contributions have combined to provide Autism Speaks with more than $15 million.
Toys“R”Us Children’s Fund Gala Raises $5 Million
The annual Toys“R”Us Children’s Fund Gala was held on April 26, 2012 in New York City and raised $5 million to keep children safe and help them in times of need. Approximately 1,500 leaders and influencers from the toy and juvenile products industries enjoyed an evening hosted by Emmy®- and Tony Award®-winning comedian Martin Short, with an unforgettable performance by the legendary Eagles co-founder and accomplished solo artist Don Henley. The event also included a unique opportunity for guests to support Operation Shower, an organization that hosts joyful baby showers for military wives to ease the stress of their husbands’ deployment. Attendees contributed thousands of dollars that will be used to buy items for Operation Shower events, helping moms-to-be receive some of the basic essentials they need for their newborns. Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund together build philanthropic partnerships and drive initiatives that positively impact the lives of children. In its almost 30-year history, the Toys“R”Us Children’s Fund Gala has raised more than $100 million, providing a strong foundation of giving to kids and families when they need it most.
Toys“R”Us Pledges $1 million to 2014 Special Olympics USA Games
The Toys“R”Us Children’s Fund has pledged $1 million to become the first Founding Partner of the 2014 Special Olympics USA Games. Toys“R”Us will be the Presenting Sponsor of the first Young Athletes™ Festival, a unique event that will debut at the Games in June 2014. The Festival will provide opportunities for children ages 2-7 and their families to take part in the Special Olympics Young Athletes program, Healthy Athletes® activities and family seminars geared toward the future stars of Special Olympics. More than 3,500 Special Olympics athletes from all 50 states and the District of Columbia will compete in 17 sports. An estimated 10,000 volunteers, as well as 50,000 additional spectators will be in attendance.
Toys“R”Us Breaks Fundraising Record for Toys for Tots
During Toys“R”Us, Inc.’s eighth year of partnership with the Marine Toys for Tots Foundation, in-store and online fundraising broke all previous records, raising $4 million and collecting more than 400,000 toys. NBA legend, philanthropist and entrepreneur Shaquille O’Neal became his holiday alter-ego, Shaq-A-Claus, to encourage customers to give back to children in need. The Toys“R”Us Children’s Fund provided a $250,000 grant to the Marine Toys for Tots Foundation and Toys“R”Us, Inc. also donated more than $250,000 worth of toys to the organization. As the largest retail partner in the history of Toys for Tots, Toys“R”Us, Inc. has raised over $27.6 million and collected more than 3.4 million toys for the charity since 2004.