Toys"R"Us, Inc. Corporate Vision and Values

At Toys“R”Us^®, we love kids! Since the company’s founding more than 60 years ago, kids have been central to who we are and what we do. We approach our business operations with responsibility and integrity, understanding the trust parents place in us to do the right thing and act as a reliable partner as they navigate the various stages of parenthood.

In delivering on our mission to be the World’s Greatest Kids’ Brand, we not only offer parents and families a broad selection of products to create magical playtime memories along with everyday essentials, but we provide the resources necessary to keep their kids safe. For us, this is not a revolutionary idea — it’s a core value at the forefront of all we do.

“R” Commitments

To fulfill our mission, achieve organizational success, drive growth over the long-term, and help our constituents reach their goals, Toys“R”Us, Inc. focuses on creating the right environment to deliver results for our employees, customers, shareholders and community. The company’s commitments are as follows:

“R” Team – growing and developing our employees by cultivating a great place to work culture that fosters teamwork and collaboration, is based on trust and respect, draws on the diverse perspectives and experiences of our employees and encourages inclusion
“R” Customers – achieving customer satisfaction by delivering a quality experience for our customers each time they shop with us. We do this by creating a one-stop shopping destination with a unique and trend-right merchandise mix, friendly and helpful services, rewards for loyalty, knowledgeable sales associates and offering hot products, in-stock when parents want them.
“R” Shareholders – achieving consistent, reliable performance for our shareholders
“R” Community – maintaining and enhancing our position as a good corporate citizen by being a safe, caring and reputable neighbor in the communities we serve

“R” Values

At Toys“R”Us, Inc., we believe that by being rapid, real, reliable and responsible, we will best serve our customers, employees, shareholders, communities and kids!

Rapid: We believe that speed is a reflection of our culture. Our team is focused and clear with common, user-friendly processes and solutions; fast and urgent in decision-making and speed-to-market; and quick in adapting to change.
Real: Our team is urgent, sincere, authentic, helpful to work with and confident. We are “Playing to Win!”
Reliable: Being reliable means working as a team so everything can move faster. We are a company that is dependable, and we produce what we promise.
Responsible: We believe that honesty, integrity and compassion are the foundation upon which we work together and conduct our business. Keeping kids safe is a cornerstone of the brand.