Toys"R"Us, Inc. Corporate Vision and Values

At Toys“R”Us®, we love kids! Since the company’s founding more than 65 years ago, kids have been central to who we are and what we do. We approach our business operations with responsibility and integrity, understanding the trust parents place in us to do the right thing and act as a reliable partner as they navigate the various stages of parenthood.  

In delivering on our mission to be the World’s Greatest Kids’ Brand, we not only offer parents and families a broad selection of products to create magical playtime memories along with everyday essentials, but we provide the resources necessary to keep their kids safe. This is a core value at the forefront of all we do.

“R” Commitments

To fulfill our mission, achieve organizational success, drive growth over the long-term and help our constituents reach their goals, Toys“R”Us, Inc. focuses on creating the right environment to deliver results for our employees, customers, shareholders and community. The company’s commitments are as follows:

“R” Values

At Toys“R”Us, Inc., we believe that by being rapid, real, reliable and responsible, we will best serve our customers, employees, shareholders, communities and kids!