About Toys"R"Us Times Square

Since its grand opening in November 2001, Toys“R”Us® Times Square has occupied a special position in the heart of New York City as one of the Big Apple’s top tourist attractions, welcoming millions of kids each year. The company’s international flagship store – aptly known as The World’s Greatest Toy Store® – boasts an astounding 110,000 square feet filled with everything from toys to trains to video games and offers unique product displays and demonstrations, premier customer services and exciting features.

Kids and kids at heart come from all over the world to marvel at the many attractions at The Center of the Toy Universe®, take a ride on the 60-foot Ferris wheel, hear the roar of the 20-foot animatronic T-Rex dinosaur or make themselves at home in the life-size Barbie® dollhouse. And, with dedicated areas for interactive play and spectacular views of the crossroads of the world, Toys“R”Us Times Square is a “must see” destination. 

The store also offers specialty services, such as Personal Shopping and Corporate Sales, as well as gift-wrapping and shipping, to ensure a convenient shopping experience. In addition, shoppers have the opportunity to mix and mingle with popular costumed characters, including Geoffrey® the Giraffe, and enjoy special events from fan favorites such as Skylanders, Journey Girls and Star Wars debuting the latest and greatest products.And, Toys“R”Us Times Square store hosts appearances by some of today’s biggest kid favorites, including NBA athletes, Sesame Street characters, Teenage Mutant Ninja Turtles and many more.

To learn more about Toys“R”Us Times Square, click on the links below.

Toys“R”Us Times Square
1514 Broadway at 44th Street
New York, NY
(646) 366-8800

Sunday, November 1 – Thursday, November 5: 9am – 10pm

Friday, November 6 – Saturday, November 7: 9am – 11pm

Sunday, November 8 – Thursday, November 12: 9am – 10pm

Friday, November 13 – Saturday, November 14: 9am – 11pm

Sunday, November 15 – Thursday, November 19: 9am – 10pm

Friday, November 20 – Saturday, November 21: 9am – Midnight

Sunday, November 22: 11am – 10pm