About Toys"R"Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 864 Toys“R”Us® and Babies“R”Us® stores in the United States and Puerto Rico, and in more than 730 international stores and over 240 licensed stores in 37 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz® brand and sells extraordinary toys at FAO.com.
With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, and FAO.com, Toys“R”Us, Inc. provides shoppers with a broad online selection of distinctive toys and baby products.
Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 66,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.
Toys“R”Us, Inc. operated as a public company from 1978 until July 2005. At that time, an investment group consisting of affiliates of Bain Capital Partners LLC, Kohlberg Kravis Roberts & Co. (KKR) and Vornado Realty Trust completed an acquisition of Toys“R”Us, Inc. for $6.6 billion. The acquisition encompassed all worldwide operations of Toys“R”Us, Inc., including the Toys“R”Us and Babies“R”Us businesses. With the completion of this transaction, each of the investors owns an equal stake in Toys“R”Us, Inc.
The mission of Toys“R”Us, Inc. is to bring joy into the lives of its customers! In 2014, the company began to implement its “TRU Transformation” strategy to deliver on this mission by asserting its position as THE toy and baby products authority and definitive destination for kid fun, gift-giving solutions and parenting services.
Grounded in consumer research and customer insights, this strategy is anchored by three guiding principles – Easy, Expert, Fair – We will be the EASIEST place in the world to find solutions at FAIR prices for kids and babies because we are EXPERTS and understand the joys and challenges of parenting.
To accomplish these objectives, Toys“R”Us, Inc. is focused on fully transforming the customer experience; developing high-performing and highly focused teams; collaborating with business partners to drive differentiation, innovation and value; and positioning the business for growth.
Toys“R”Us, Inc. Headquarters
One Geoffrey Way
Wayne, New Jersey
Main Number: 973-617-3500